What makes a great website design? It’s the same experience you have visiting the website, as when you are actually doing business with them. This includes the information architecture, user interface, site structure, navigation, layout, colors, fonts, and imagery. All of these are combined with the principles of design to create a website that engages and converts a visitor.
Online marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.
Relationship Marketing, also known as experiential marketing, is about giving your customer the ultimate product/service experience. How do you do this? By giving your potential customer this experience IN PERSON! Samples, trials, coupons, swag, things they can touch, smell and interact with. By giving them this experience they are most likely to share on social media and spread their experience through word of mouth.